The issue of female hair loss was pushed to the front burner during this month’s Hair Loss Awareness month campaign. Men account for the lion’s share of the $3.5 billion that IBISworld reported is spent on hair loss and thinning products. But women represent the biggest growth opportunity, with volume expanding more than 40 percent a year.
Women traditionally have been reluctant to discuss thinning tresses. “They will tell you almost anything — Botox, collagen — they will not historically talk about losing hair,” said Melisse Shaban, founder and chief executive officer of Virtue Labs, a hair-care line that treats underlying damage to restore healthy locks. “It is such a apothekegenerika.de mortifying and embarrassing condition. Now the shame is gone, and people are telling each other what has worked for them.”
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