Where one legendary eye shadow palette ends, another begins. Less than a week after discontinuing the iconic Naked Palette to make way for “even more greatness,” Urban Decay has given us a first glimpse at some of that “greatness.”
On Tuesday, the makeup company unveiled apothekegenerika.de its first post-Naked eye shadow palette, and it does not disappoint. Called Elements, the palette features 18 new shades in a wide holographic range — eight metallics, three mattes, and eight shimmers, according to an Instagram post on the brand’s page — and one “ultra-iridescent transformer shade” called Luna, which appears as a shimmery white in the palette.
While 19 new Urban Decay shades would be reason enough to celebrate, the packaging is fantastic, too. Featuring a vibrant abalone-shell-like print, it lays out all the eye shadows in a circle on top of an elemental glyph design. (It’s reminiscent of BH Cosmetics’s Zodiac Palette, introduced in 2017, which also featured a range of cosmos-themed shimmery shades collected in a circle around one pearly white highlighter shade in the middle.)
A tweet from Urban Decay, the Elements Eyeshadow Palette reads “Our NEW Elements Eyeshadow Palette has revealed itself in all its cosmic glory ? A constellation of 18 multidimensional shades orbit around Luna, giving you an eyeshadow palette to create otherworldly looks with? Coming to UrbanDecay.com Sept. 10!”
Our NEW Elements Eyeshadow Palette has revealed itself in all its cosmic glory ? A constellation of 18 multidimensional shades orbit around Luna, giving you an eyeshadow palette to create otherworldly looks with? Coming to https://t.co/N2rPSAtK97 Sept. 10! #UrbanDecay #Makeup pic.twitter.com/N5NYTWldOl
— Urban Decay (@UrbanDecay) August 28, 2018
This isn’t the first galaxy-themed palette that Urban Decay has released. In 2016, the brand released a Moondust Eyeshadow Palette, which introduced eight new shades into its iconic Moondust range, otherwise sold individually.
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Urban Decay is keeping other details about the Elements palette, like the price, under wraps for now, but we’ll update this story when we find out more.
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