Becca has long been known for getting complexions to glow with its iconic Shimmering Skin Perfector powder and liquid highlighters, but the brand is apparently ready to turn up your radiance before you even apply your makeup.
A new collection called Skin Love was announced on Becca's Instagram today, and the brand says it's "made with a proprietary blend of natural ingredients and actives that help hydrate, nourish and brighten the skin instantly and over time." The line includes not only makeup — specifically a foundation and highlighting skin — but also the brand's first-ever serum, which promises immediate and long-term benefits.
Instagram account @trendmood1 (of course) provided more info about all of the anticipated products in a post a few hours after Becca's. The caption says the serum, called Skin Love Glow Elixir and priced at $48, is a "lightweight #primer serum infused with BECCA’s Glow Nectar Brightening Hydra Complex a proprietary blend of natural ingredients that help brighten, hydrate, and soothe the skin." The caption goes on to say the "radiance-boosting formula is enriched with brightening molasses; a soothing blend of honey, algae, and peony extract; and moisture magnets like sodium hyaluronate and licorice. An antioxidant smoothie of blueberry extract, cranberry extract, resveratrol, and vitamin E."
The two other Skin Love products seem to serve as both makeup and skin care. Skin Love Weightless Blur Foundation, which will be available in 24 shades and go for $44, is a "weightless, medium, buildable foundation with a soft-matte finish that mimics the look of smooth, healthy skin. ?????????? self-setting foundation provides medium, buildable coverage that feels weightless and looks natural. Blurs Imperfections and pores," according to @trendmood1's post. Skin Love Glow Glaze Stick, which will cost $28, "creates a universally-flattering, sheer, dewy glow on skin. It’s infused with a skincare smoothie of vitamin C, ginger, cold-pressed avocado and melon blend, murumuru butter, and sodium hyaluronate."
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The Becca Skin Love collection will reportedly launch at Sephora, Ulta, and Nordstrom on August 3.
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