Beauty Vloggers Speak Out Against Excessive Beauty Packaging

Beauty vloggers’ “unboxing” videos and shots of them picking over public relations product hauls have become a YouTube staple — with as much as 100 packages being opened in a single video.

For the brands that are sending the merchandise, quality airtime and increasing competition means the brands are sending out ever-more extravagant, over-the-top packaging to grab vloggers — and viewers’ — attention.

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