Coty Luxury Creates E-commerce and Digital Transformation Role

PARIS — Antoine Borde has been named Coty Luxury senior vice president e-commerce and digital transformation, effective Nov. 14.
In the newly created position, Borde reports to Edgar Huber, global president, Coty Luxury. Borde, who is Paris-based, will also have a dotted line to Jason Forbes, chief media and digital officer, Coty, and be a member of the Coty Luxury leadership team.
“This new role will serve our high ambitions in e-commerce growth and support the acceleration of our digital transformation,” Coty said in a statement.
Borde formerly worked at L’Oréal, where for almost four years he served as global e-commerce acceleration director. Prior to that, he was key account director new business and marketing director for L’Oréal Paris in the Netherlands and in Paris, among other positions.
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