Fast-Changing Young Chinese Consumers Are Redefining the Beauty Industry

LONDON — China is a booming market for beauty, with consumers aged between 20 and 35 spending more than 518 billion renminbi, or $77 billion, on beauty products in 2018, according to Tmall, Alibaba’s business-to-consumer e-commerce platform.

Reuter: Intelligence, the research and insights arm of Reuter Communications, a China-based luxury intelligence, digital, communications and marketing agency, will release a report on Wednesday called “The New Face of Beauty in China” that points to the rapidly changing consumer mind-set in one of the world’s biggest beauty markets.

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