Back at the end of 2020, Sephora and Kohl's announced that they are partnering up to bring more than 200 miniature Sephora stores to Kohl's locations across the country by fall 2021. The project, aptly named Sephora at Kohl's, will be a "fully immersive, premium beauty destination, designed within a 2,500 square foot space and prominently located at the front of the store," as a representative from the brand previously announced to Allure.
Sephora just unveiled the specific brands that'll be available from these locations, and by the looks of the list, that description is pretty spot-on. Each Sephora at Kohl's location will house 125 brands, many of which are usually exclusive to Sephora but will also be available to purchase at kohls.com starting August 2021.
You can see the full list of brands — broken down by fragrance, hair slash skin care, and makeup right here — but these are just a few of Allure's favorite brands out of this massive roster: Fenty Beauty, Makeup Up For Ever, Tower 28, Dr. Jart+, The Inkey List, Ilia, and Amika. Impressive, right?
And if that weren't enough, dig this: with this partnership, the two retailers plan to open 400 Sephora at Kohl's locations by 2022 and 850 locations by 2023. Shopping at one of these locations will be ultimately similar to shopping at a traditional Sephora, by the sounds of a press release issued by the beauty retailer.
"Customers can explore the signature Sephora experience on their own or be guided by Sephora-trained beauty advisors, who will provide consultations and assistance in product discovery," the brand states. "Sephora's high-touch customer engagement will prominently feature testing and discovery zones that serve up a rotating assortment of new, emerging, or trending products, surprising and delighting customers every time they shop."
All your purchases from Sephora at Kohl's will still go toward your Beauty Insider rewards, too. To find a Sephora at Kohl's location near you come the fall, head to sephora.com. So… who's coming shopping with us?
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