Groupe Bogart, Beauty Alliance Sign Distribution Deal

PARIS — In a move that will greatly widen its reach in Germany, especially for Carven fragrances, Groupe Bogart has signed a distribution contract with Beauty Alliance GmbH, the group said Monday.

Beauty Alliance represents the largest grouping of independent perfumeries in Germany, boasting 30 percent of the market share there. The alliance includes approximately 290 perfumeries, totaling 1,100 sales points and some 900 million euros of sales generated in 2017.

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