Where one legendary eye shadow palette ends, another begins. Less than a week after discontinuing the iconic Naked Palette to make way for “even more greatness,” Urban Decay has given us a first glimpse at some of that “greatness.”
On Tuesday, the makeup company unveiled apothekegenerika.de its first post-Naked eye shadow palette, and it does not disappoint. Called Elements, the palette features 18 new shades in a wide holographic range — eight metallics, three mattes, and eight shimmers, according to an Instagram post on the brand’s page — and one “ultra-iridescent transformer shade” called Luna, which appears as a shimmery white in the palette.
While 19 new Urban Decay shades would be reason enough to celebrate, the packaging is fantastic, too. Featuring a vibrant abalone-shell-like print, it lays out all the eye shadows in a circle on top of an elemental glyph design. (It’s reminiscent of BH Cosmetics’s Zodiac Palette, introduced in 2017, which also featured a range of cosmos-themed shimmery shades collected in a circle around one pearly white highlighter shade in the middle.)
A tweet from Urban Decay, the Elements Eyeshadow Palette reads “Our NEW Elements Eyeshadow Palette has revealed itself in all its cosmic glory 💫 A constellation of 18 multidimensional shades orbit around Luna, giving you an eyeshadow palette to create otherworldly looks with😍 Coming to UrbanDecay.com Sept. 10!”
Our NEW Elements Eyeshadow Palette has revealed itself in all its cosmic glory 💫 A constellation of 18 multidimensional shades orbit around Luna, giving you an eyeshadow palette to create otherworldly looks with😍 Coming to https://t.co/N2rPSAtK97 Sept. 10! #UrbanDecay #Makeup pic.twitter.com/N5NYTWldOl
— Urban Decay (@UrbanDecay) August 28, 2018
This isn’t the first galaxy-themed palette that Urban Decay has released. In 2016, the brand released a Moondust Eyeshadow Palette, which introduced eight new shades into its iconic Moondust range, otherwise sold individually.
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Urban Decay is keeping other details about the Elements palette, like the price, under wraps for now, but we’ll update this story when we find out more.
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